倉敷デニムストリート

Kurashiki Denim Street

Rare Japanese Denim & Denim Snacks

Operating Hours

10:00 to 17:00 (Daily)

Kurashiki Denim Street is a shop that specializes in denim products, from jeans, to bags and clothes that use denim. They carry all sorts of products that casual visitors and lovers of denim would find interesting, and be hard-pressed to find elsewhere. For denim heads (people who are passionate about denim), they also do offer a variety of high-end Japanese denim brands in the shop like Momotaro Jeans and The Strike Gold.
Japanese denim is known for its premium quality, and its textiles are even used by luxury brands such as Louis Vutton and Gucci. From trying to imitate their American originators, the craftwork behind the Japanese production of denim, and the integration of traditional Japanese techniques, has led it to become one of the world-leading producers of denim in terms of quality. Here at Kurashiki Denim Street, you can also buy Wakura, a local brand of denim sold only in Kurashiki and Karuizawa.
Other than the apparel and accessories selection, there’s also a unique takeout counter offering denim themed food items. You can find blue-colored and even . They might look kinda strange in blue, but rest assured that they taste great.
Entrance to Kurashiki Denim Street in Kurashiki, Okayama Prefecture

Credit: 流麗まちゅみ

Kurashiki Denim Street Review and Thoughts

Recommended
The name Kurashiki Denim Street might be a bit misleading, giving the idea of a large street full of shops selling denim goods. Reality is more like a small back alley with 2-3 shops selling denim products, with the largest one being the one that faces the street. Not to say that the selection is not good, but it's best to keep your expectations in check.
That being said, the shops that are there do offer rather unique products. There's a large amount of non-standard products made from denim, like gloves, hand bags, wallets, backpacks and more. It's definitely worth a stop by if you're in the area, and to take a look at the type of innovative products available and on display. The prices are also rather affordable, they are not cheap by any means, but you also wouldn't count these as luxury goods.
Since we're not denimheads, we can't attest for the selection and quality of the jeans on offer there. However, we have heard that many of the popular domestically produced Japanese jeans are on sale here at Kurashiki Denim Street. It's best to do your own research if you're looking for a particular brand or line of jeans though.
Lastly, there's also the denim food items, with that interesting blue aesthetic that looks great on Instagram. As you expect, the colouring is more of a gimmick than anything, after all what does denim even taste like? That being said, it still doesn't take away the novelty of digging into denim-coloured foods. The quality of it is also average, and its priced only slightly above-average, rather than a tourist trap type of pricing, so its worth a try if you're in the area.
In general, we would say that Kurashiki Denim Street is worth a visit if you're already in Kurashiki, but not something that you should really travel to Kurashiki for, nor expect very great things out of.

Kurashiki Denim Street's Story

Japan actually has its own domestically produced jeans industry, valued for its attention to detail and high-quality textiles. In the 1950s and 1960s, jeans grew in popularity throughout Japan, especially due to its pop culture rebellious image from American media imported after the Second World War. This boom in popularity affected not only Japan, but around the world, and to cope with increased production, American jeans manufacturers used new mass-production techniques, rather than traditional shuttle looms, resulting in higher production volumes but lower quality and attention to detail.
In response, there was a desire to create high-quality jeans in Japan, and this desire was especially strong in the Kojima area in Kurashiki that has had a long tradition of textile production. So in 1965, the first domestically made pair of jeans were produced by Kurabo Mills in Kojima, under the Canton Brand by Maruo Clothing. Kurabo Mills is one of the world’s longest running mills since the 1890s, and to make these jeans, they continued to use their traditional shuttle looms that were made by the Toyoda Automatic Loom Works (the predecessor to the current Toyota Motor Company).
To completely produce jeans domestically though, the textile itself had to also be made in Japan. While Japan has had a long tradition of aizome (藍染, indigo-dying), these traditional methods caused the pigment to fully penetrate and cover the entire cotton fiber. American denim textiles were only dyed on the surface, giving rise to the white “fade” that appears after wearing them for a number of years. So in 1967, Kaihara Mills, a Hiroshima-based legendary dyer of kimono cloths that was founded in 1893, created a new aizome technique that created the “faded” look after prolonged use, despite the cotton fiber being fully dyed.
So in 1972, the first ever fully domestically Japanese denim textile was produced. The Kurabo Denim 8 or KD-8 was the product of Kurabo Mills’ 8th try at making fully domestic denim jeans. In 1973, Maruo Clothing would produce the Big John “M” series of jeans that used KD-8 textiles, making it the first domestically mass-produced pair of jeans.
Japanese denim has become known around the world for its quality and its resilience. The traditional aizome indigo-dying technique allows the cotton fiber to be fully-dyed, allowing the blue pigment to last for much longer. Japanese jeans still use the traditional natural indigo dye from the Indigofera tinctoria plant leaves, while most jean manufacturers in the rest of the world use synthetic dyes that are cheaper. Additionally Japanese jeans use selvedge (from the phrase “self-edge” fabrics, which prevent the material from unravelling. These textiles are woven at a short width, recovering the use of old looms, and more skill and adeptness, that leads to a tighter and denser weave.

Kurashiki Denim Street Menu Recommendations

デニムマン

Denim-man

¥380
This blue colored pork bun uses for its filling, and blue gardenia flowers in the dough for the color.

デニムソフト

Denim Soft Cream

¥480
This blue soft serve is actually blueberry and flavored.

Kurashiki Denim Street Is Mentioned In

Getting to Kurashiki Denim Street

From

倉敷駅

Kurashiki Station

W05

山陽本線

Sanyo Main Line

Take South Exit

Walk
14 mins
1.1km

Check out other spots in Kurashiki Bikan Historic District

Traditional streets of the Kurashiki Bikan Warehouse District in Kurashiki, Okayama Prefecture

倉敷美観地区

Kurashiki Bikan Historic District

Main canal in the Kurashiki Bikan Historical District in Kurashiki, Okayama Prefecture

倉敷

Kurashiki

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